About
Small team. High standards.
PR101 exists to make PR and marketing feel clear—not mystical. We focus on the work that drives credibility, reputation, and real business outcomes.
What we believe
Great PR isn’t a stunt. It’s the disciplined practice of telling the truth well—and telling it to the right people.
- Clarity beats cleverness.
- Relevance beats reach.
- Trust beats hype.
- Consistency beats one-off wins.
How we work
A repeatable process that keeps things simple.
- Discovery: goals, audience, differentiators.
- Story: angle, messaging, proof points.
- Plan: channels, timing, targets.
- Execute: write, pitch, ship.
- Build: momentum from wins.
What you get
A partner that tells you the truth, moves fast, and protects your brand.
Direct counsel
Clear feedback and honest priorities.
Strong writing
Messaging and materials that feel confident.
Targeted outreach
Relevance-first pitching and relationships.
Say hello.
We’re friendly. We just hate fluff.