What journalists actually need from you
- Angle in the first two lines.
- Proof (numbers, credibility, access).
- Clear ask (interview, review, announcement).
- Relevance to their beat, not your ego.
Insights
Short reads. Useful takeaways.
Replace these with your real posts whenever you’re ready.
PR vs marketing
Marketing is what you say. PR is what others say about you. Together, they build trust and momentum.
Marketing
Owned/paid channels, conversion paths, control.
PR
Earned credibility, reputation, third-party validation.
Why pitches fail
- No angle: it’s only an announcement.
- Too broad: no clear audience or beat.
- Too long: buried lead.
- No proof: nothing to trust.
- Unclear ask: what do you want them to do?
Want feedback on a pitch?
Send it to us. We’ll tell you what to fix.